Privacy Policy
Effective Date: August 28, 2025
Fiture (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile app and related services (collectively, the “Service”). Please read this policy carefully. If you do not agree with the terms, do not use our Service.
1. Information We Collect
We may collect the following types of information:
a. Personal Information
- Name, email address, date of birth, sex (if provided)
- Account credentials (username, password)
b. Device & Usage Information
- Device type, operating system, IP address, app version
- Interaction with the app, including features used, clicks, and preferences
c. Content You Provide
- Photos of your clothing or wardrobe for AI styling
- Avatar creation data and personalization preferences
d. Location Data (optional)
If you enable location services, we may use location data to provide weather- or location-based outfit suggestions.
e. Communications
- Messages you send to our AI assistant (Fia)
- Customer support inquiries
2. How We Use Your Information
- Provide, operate, and maintain the app
- Personalize your experience, including AI outfit suggestions and avatar styling
- Communicate with you, including notifications, alerts, and updates
- Improve our services, conduct analytics, and troubleshoot issues
- Comply with legal obligations
3. Sharing Your Information
We do not sell your personal data. We may share information only in the following limited cases:
- Service Providers: Vendors who help us operate the app (e.g., cloud storage, analytics) strictly for providing the Service
- Legal Obligations: When required by law or to protect our rights
- Business Transfers: In case of mergers, acquisitions, or asset sales
4. Cookies & Tracking
Fiture may use cookies and similar technologies to enhance your experience, analyze app usage, and serve relevant content. You can manage your cookie preferences in your device settings.
5. Your Rights
Depending on your jurisdiction, you may have the following rights:
- Access, correct, or delete your personal data
- Restrict or object to certain processing of your data
- Withdraw consent at any time
- Request a copy of the data you’ve provided
To exercise these rights, please contact hello@fiturestudio.com.
6. Data Security
We implement reasonable technical, administrative, and physical measures to protect your personal data. However, no method of transmission over the internet or storage system is 100% secure.
7. Data Retention
We retain personal data only as long as necessary to provide the Service and comply with legal obligations. AI-generated avatars, outfit history, and wardrobe images may be stored for personalization purposes unless you request deletion.
8. Children’s Privacy
Our Service is not directed to children under 13, and we do not knowingly collect personal information from children.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy in the app and updating the effective date.
10. Contact
If you have questions or concerns about this Privacy Policy or our data practices, please contact: hello@fiturestudio.com.